Beckham bends it with Motorola
June 15, 2006 on 3:03 pm | In Mobile News |
Motorola announced a three-year collaboration with English football star David Beckham. The English national team captain will work with the mobile phone company trough advertising appearances and retail promotions, focusing on Motorola’s network of stores and distributors throughout Asia.
The deal also requires Beckham to support Motorola’s initiatives, such as its support for AIDS prevention in Africa, by endorsing MOTORED mobile phone created specifically for the purpose.
Motorola handset owners can start downloading content, such as screensavers and mobile videos that feature the self-proclaimed metrosexual.
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